Even as the days of the “Mom & Pop” store have waned, consumers continue to seek out those old, familiar charms that drew them to frequent such establishments: the friendly staff, the competent service and, perhaps most of all, the feeling that the store was a part of their community. National — even regional — companies have an obvious disadvantage with the last one. Brand standardization can lead to a consistent but stale look. An impressive but foreign look especially when trying to build customer loyalty and sales revenues. How do we get around this?
Companies like Foxmark have the ability to provide their customers architectural graphics with a “localized” look that bring retail spaces to life. What separates Foxmark from other graphics manufacturing firms companies is our ability to rapidly tailor graphics to specific localities and yet maintain corporate brand standards. We do this by providing our clients with a bespoke web portal that conforms to the specific needs of the customer — a platform we call Foxmark Solutions. To make the process virtually seamless, we design the site from the ground up by asking our clients a series of questions such as:
Are we outfitting new or existing stores?
Are there geographical regions within your network of retail locations?
What brand standards are absolute?
What are the guidelines for localizing a design?
These questions and other considerations help us build a system that is easy for you to use and conveys all the relevant information instantly to our team to begin working on. It keeps the process transparent by documenting and timestamping all information entered into the portal, thus minimizing the risk of error.
Foxmark Solutions is a truly unique way to provide our clients with architectural graphics within any retail location in the country, specifically localized to the city or region that the store is in. With Foxmark, even the largest of companies can look and feel like they are part of the neighborhood.