Even as the days of the “Mom & Pop” store have waned, consumers continue to seek out those old, familiar charms that drew them to frequent such establishments: the friendly staff, the competent service and, perhaps most of all, the feeling that the store was a part of their community. National — even regional — companies have an obvious disadvantage with the last one. Brand standardization can lead to a consistent but stale look. An impressive but foreign look especially when trying to build customer loyalty and sales revenues. How do we get around this?
Companies like Foxmark have the ability to provide their customers architectural graphics with a “localized” look that bring retail spaces to life. What separates Foxmark from other graphics manufacturing firms companies is our ability to rapidly tailor graphics to specific localities and yet maintain corporate brand standards. We do this by providing our clients with a bespoke web portal that conforms to the specific needs of the customer — a platform we call Foxmark Solutions. To make the process virtually seamless, we design the site from the ground up by asking our clients a series of questions such as:
Are we outfitting new or existing stores?
Are there geographical regions within your network of retail locations?
What brand standards are absolute?
What are the guidelines for localizing a design?